De Beers — Where It Begins
On De Beers' Where It Begins campaign in Wadi Rum, Jordan, the producer team behind Versana managed the on-ground production layer under North Six Global. Starring Lupita Nyong'o and shot by Lachlan Bailey, the global luxury jewellery campaign brought an international production into the desert, where 200 crew, 5 shoot days, and a custom art installation had to be supported across remote terrain.
200
Crew
1,500
Room Nights
5
Shoot Days
40
Travel Crew
THE BRIEF
A Global Luxury Campaign, Built in the Open Desert.
A global luxury jewellery production in Wadi Rum: remote desert access, an international crew, high-value jewellery, a global ambassador, and a custom art installation built on the sand. The location demanded a full production structure around it. Every layer had to be built from the ground up: access, accommodation, security, equipment, transport, talent movement, and the field support needed to land a campaign of this scale in open terrain. Access, accommodation, security, equipment, and talent movement all ran across a 5-day schedule, at the standard a global De Beers campaign demands.
VERSANA'S ROLE
On-Ground Production Management in Wadi Rum.
Working under Fluid within the North Six Global production structure, the producer team behind Versana managed the on-ground production layer in Jordan: scouting, permits, desert access, crew coordination, casting, equipment, accommodation logistics, transportation, customs handling, shipping facilitation, fittings, VIP airport meet-and-greet, security planning, talent movement, and field operations. The responsibility ran from location and permits through desert build, field operations, crew movement, talent support, and shoot-day control.
RESPONSE & EXECUTION
Supporting an International Production Across Wadi Rum Desert.
The production took place across remote desert terrain where every practical layer had to be planned before the crew arrived. The producer team scouted and secured the sites, cleared permits, planned terrain and road access, and set the logistics for moving a large international crew between base and desert across a 5-day shoot. Accommodation, travel, and talent support were coordinated at scale, from customs and shipping to fittings and VIP arrivals, alongside security planning around high-value jewellery and the build of a custom art installation on the sand, so the shoot could run across open terrain without losing time or control.
A global De Beers campaign was shot across 5 days in Wadi Rum, held on the ground by the producer team behind Versana, from remote location access and desert logistics to the custom installation at the heart of the shoot.
PRODUCTION PROOF
What the Producer Team Handled on the Ground
Wadi Rum Location & Access
Scouting, permits, terrain planning, and road access across remote desert terrain, prepared for a large international crew and a full campaign shoot.
Desert Logistics, Travel & Accommodation
1,500 room nights and 40 travel crew, with transport, hotels, and movement between base and desert coordinated to support international teams working in Jordan.
Security, Jewellery & Talent Movement
Controlled jewellery handling, security planning, VIP movement, talent support, and product movement around a high-value luxury jewellery campaign.
Art Installation & Shoot-Day Operations
A custom mirror installation was built on the desert floor, with stairs and set support. The producer team coordinated the build, equipment movement, and field operations, holding shoot-day flow across the terrain.